The Hidden Risk In School Photos, with Andy Edwards, GeoSnapShot

GaryPageau ,
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The Dead Pixel Society host Gary Pageau interviews Andy Edwards, CEO and founder of GeoSnapshot, about the company’s origins and the overlooked privacy and governance risks in school photo workflows. Edwards explains that GeoSnapshot began 12 years ago to centralize fragmented equestrian event photos and has since expanded to sports and education, now operating in 161 countries with 51 million photos and videos and about 1,000 events per month. He describes how schools often store images in scattered “shadow” systems (Google Drive, Dropbox, SharePoint, email, closed social groups), creating consent, security, retention, and reputational risks amplified by deepfakes and AI. GeoSnapshot for Education addresses the full media lifecycle with centralized storage, direct capture without saving to teachers’ devices, identity-aware multi-level consent integrated with student information systems, inappropriate-content filtering, and end-to-end auditing. Edwards also outlines video features including optional facial recognition and automated highlight “show reels,” and shares how to contact GeoSnapshot.

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Gary Pageau is principal of InfoCircle LLC, continuing his marketing communications career. InfoCircle LLC is a marketing and communications consulting firm, specializing in business-to-business markets. For nearly 25 years, he was with PMA International, serving most recently as Publisher, Content Development and Strategic Initiatives. His primary responsibilities included overseeing the Association’s editorial department, marketing research unit, education and corporate relations department.